8月24日，核污染水的排放已经让他们“不敢继续使用日妆”。收藏量达2万。日本福岛第一核电站正式启动核污染水排海，不会对人类健康和环境产生负面影响，芙丽芳丝等品牌。被卷入此次风波的日本化妆品品牌包括资生堂、
在社交平台上，消费者似乎已经把更多精力投入充实“国货替代盘点”名单中。SK-II、
ChineseconsumersentimenttowardsJapaneseproducts,notablycosmetics,isundergoingadramaticshiftrecentlyduetorisingsafetyconcerns.
OneofthemaintriggersforthischangeisJapan’sdecisiontoreleasenuclear-contaminatedwastewaterfromtheFukushimapowerstationintothePacificOcean,12yearsafteritwaswreckedbyanearthquakeandtsunami,triggeringfearsaboutthesafetyofconsumerproductsandfoodstuffsfromthecountry.
OnceloyalusersofJapanesecosmeticslikeSK-IIandShiseido,manyChineseconsumersarenowboycottingbrandsorswitchingtoalternativesamidanxietyoverpotentialradiationrisks.
HesitantinJapanesecosmeticspurchaseSocialmediaisapowerfulbarometerofpublicsentiment,andinChina,platformslikeSinaWeiboandXiaohong“blacklists”ofJapanesecosmeticbrands,d.
AwidelycirculatedlistonSinaWeibo,forinstance,flagged31majorbrands,includingindustrygiantssuchasSK-II,Shiseido,andMuji,iews,indicativeofthedepthofsentimentandthescaleofparticipation.
Someconsumershaveaskedcustomsautho,theShanghaiCustomsDistrictsaidinJunethatauthoritieswillstepupnuclearradiationdetectiononproductsfromJapanandtakemeasurestopreventtheimportofproductswithlevelsofnuclearradiationthatfailtomeetstandards.
ThebacklashhasledmanyvorsandrepresentativesofJapanesecosmeticsandskincarebrands,includingMuji,Kao,andSK-II,torespondandaddresstheconcernsraised.
Anemployeeatahigh-shoppingmall,SKP,inBeijingre,theyadheretoChina’sstringentsafetystandardsforimportedgoods.
Similarly,arepresentativefromShiseido,arenownedJapanesebeautybrand,stressedthebrand’scommitmenttomaintainingthehigheststandardsofproductsafetyandquality.
Asagestureoftransparency,SK-IIsharedacopyofaninspectionreportfromShanghaicustoms,emphasizingtheircompliancewithChineseimportstandards.
SK-IIrecentlylostitsspotinthetopfiverankingtoalocalbrandduringanmajoronlinesaleseventinChinaheldannuallyone-commerceplatformTmall,accordingtoaJune20notepublishedbyCitigroupInc.
Toputthesignificanceofthesedevelopmentsintoperspective,Japan,between2019and2023,heldthemostsubstantialmarketshareforcosmeticsinChina.
In2023alone,China’simportsofJapanesecosmeticsstoodatanimpressive$4.16billion,onlysecondintermsofmarketshare.
However,,%lastmonthfromayearearlier,%inJune,datafromChina'scustomsauthorityshowed.
Meanwhile,majorcosmeticsfirmShiseidosawitslargestweeklystockplungeinnearly10months,%.ItsrevenuefromChinaaccountsfor30%’slocalcompetitorsincludingPolaOrbisandKosealsodeclinedover3%.
Theboycottcouldbea“triggerforChineseconsumerstoswitchawayfromJapanesepremiumcosmeticsbrands,”ananalystforMitsubishiUFJMorganStanleySecuritiessaid.
ThereleaseofFukushimaradioactivewaterintotheseacouldspellmoreopportunitiesforChinesecosmeticsfirmsasthiswillaffecthowChineseconsumersperceiveJapaneseskincareproducts,accordingtoarecentreportbyTFSecurities.
OpportunityforC-Beauty?Chinesehomegrowncosmeticsbrandsaresingshockwavesthroughthedomesticbeautyindustryastheybegintostealsharefromtheforeignplayers–likeEstéeLauderandLancôme–thatdominatethemarket.
Whetherit’stheriseofChina’smiddleclass,anincreasedsenseofnationalismorimprovedproductsthat’sdrivingthedemandfordomesticbeautybrands,thephenomenonislooseningforeignbrands’griponthesecondlargestcosmeticsmarketintheworld,behindtheUS.
China’sbeautyindustryhasundergoneyearsofrapidgrowthandevenmanagedtoreboundstronglyfromthepandemic.
Inrecentyears,–sharpeyebrows,linedeyes,royalredlipsandaporcelaincomplexion–ismorepowerwomanthanJ-beautyandK-beauty’sdoll-likelooks–andhasbeengainingtractionacrosssocialmedia.
YoungerandsavvierChineseconsumersarepushingbeautybrandstoinnovateandshowawillingnesstoembracedomesticbrandsoverforeigncompetitors.
Foronething,GenZChineseconsumlddominatedbyWesternaesthetics.
AsalargespinggroupinChina,,45%of“post-95”Chinesecons“post-90s”consumers(38%)aswellas“post-80s”shoppers(27%),indicatingthatthepopularityofChinesebrandsoverthepastcoupleofyearsisnoflashinthepan.
Moreover,thepowerofsocialmediaandlive-streamingmarketinghaslevelledtheplayingfield.
ChinesebeautyinfluencersoftenbuildacommunitybysharingtheirdailybeautyroutinesonWeibo,Xiaohongshu,entialamongyoungerpeople.
Onlinechannelshavealsoallowedupcominghomegrownbrands–whichcanlackthefinancialresourcestosecureshelfspaceintraditionaloutlets–%ofChineseconsumersbuycosmeticandskincareproductsonmajore-commerceplatforms,whilesalesthroughtraditionalbrick-and-mortarchannelshavecontinuedtodecline,accordingtoaresearchbyiimedia.
Chineseskincaregiantsloggedsu%surgeinfirst-halfnetprofitto301millionyuan,andProya’snetprofitsurged65%to490millionyuan.
%,haltingathree-monthslide,,%
DespiteC-beautybrands’rapidproductdevelopmentandmasteryofdigitalization,China’sbeautymarketisstilldominatedbyforeignbrands,sinceChineseconsumerbehaviorhastraditionallybeenheavilyinfluencedbyWestern,
AndunlikeJapaneseorKoreanbrandsthathaveadistinctivelure,C-beautybrandsneedtofindalong-termbrandingmodeltoconnectwithconsumers.
Brandsneedtoalsoexpectmorefragmentation—andfiercercompetition—fromfellowC-beautyplayers,giventhatfrom2017to2021theshareofthetop10C-beautybrandsincolorcosmeticsincreasedfrom15%to27%.Inthisever-changingbeautymarket,persistentbrandpowerandaccumulatedassetarecriticalandwillbetheindicatorforthelongevityofC-beautybrands.
Thebeautymarketisdynamic,andhomegrownChinesebrands–whichhaveanedgeoverforeignbrandsinunderstandingconsumerneedsandlocalnuances–’sguessifC-beautybrandscanseizetheopportunityandoutstriptheirforeigncounterparts.
8月24日，“退货”、芙丽芳丝(freeplus)等多个知名品牌，从食品波及到化妆品。涉及植村秀、
虽然日本坚持说排放的核污水已经经过处理，“排雷”、均在国内市场长期热销。珂润(Curel)、在社交媒体平台上搜索“日本化妆品”关键词，“多家日妆品牌遭遇退货”话题登上热搜，
相比讨论“日本化妆品到底还能不能用”的问题，国产化妆品能否把握住机会进击市场?
日妆品牌安全性受质疑核污染水正式排海后，排名靠前的也是“辐射”、目前最热的几条帖子均与核辐射相关。
据不完全统计，在 而关键词分类中，安热沙(ANESSA)、
